Social media
Make your content sharable and expand your reach on social media.
If you do email marketing, it’s a good idea to offer the opportunity to share your content on social networks. After a quick setup, you can place social buttons in your newsletters, so that your readers can share the browser-based version of your content on social. (Great for making coupons go viral.)
Post your emails’ content on your Facebook page automatically – this gives you one less thing to worry about in your marketing communications.
Don’t stop at Facebook, use Twitter to share what’s going on. Automatic Twitter-posting is similar to automatic Facebook posting with the only exception being that only the shared content’s title will appear in the Twitter post – and of course, the shortlink leading to the content.
If you advertise on Facebook, you will love this feature – it boosts the effectiveness of remarketing. This integration allows you to automatically create a Facebook Custom Audience from any SalesAutopilot segment. SalesAutopilot will upload and constantly sync each selected segment to a Facebook Custom Audience automatically.
This feature is still in Beta and you have to request access to it – but at the time it’s free.
Because you’re so good at creating highly converting emails, why not let your readers share the content on social media? You can place social media buttons in emails and have readers share the conent (the newsletter’s browser-based version will be shared).
